Between reaching the 2022/23 playoff final, signing Sakamoto, and that lad from F1 mentioning that he supports us, the thought has occurred that we could start to become a reasonably big deal in Japan.
The chart below shows relative search volumes for “Coventry City FC” as a topic on Google, in Japan. I chose ten years because the key thing with trends data is the comparison. Especially when it’s relative to itself. That context is what’s most interesting.
What we can see is that over the last ten years, the relative search interest in Coventry City from those in Japan has been minimal (can you blame them?), but has spiked significantly over the summer, and is starting to climb even further over the last 30 days.
I don’t know if there was any consideration from the club about the global impact to the CCFC brand by bringing in some of these international signings (we now have ten nationalities representing in our first team squad), but it’s fascinating watching it play out.
Some notes: This is Google trends. It’s just a bit of fun. Don’t you dare take it too seriously. We don’t know volume. But it’s spiking currently, comparatively to the last ten years, so I’ve shown you.
Google Trends only shows data for popular terms, so search terms with low volume appear as “0”. What this is saying is they only bother providing data for popular terms, so we can be reasonably sure that there is a fair enough volume of traffic to take something from this.
Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term.